BUSINESS TO CONSUMER
Business-to-Business (b2b) e-commerce describes simply the electronic exchange of products and services between businesses. There is no set formula to how a b2b e-commerce system should work. Applications vary dramatically, depending upon the products and services sold, the nature of the supply chain, and the specific goals of the system.
A b2b e-commerce application should include the following functionality:
- The ability to place an order, easily and intuitively, over the Internet
- Access to completely current product information and pricing
- Up-to-the-minute inventory status and notification of shortages
- Integrated suggested-sell and upsell features
- Instant credit verification for online orders
- Automatically generated order-tracking, invoicing and shipping information
- Trouble-free returns and invoice adjustments
- Fully-integrated accounting
- Stored client profiles and discount information for easy ordering
A properly designed b2b system will achieve the following results:
- Improved communication with clients
- Increased efficiency
- Enhanced access to new markets
- Increased profitability
- Improved organization
- Reduced long-term overhead
- Reduced time required to fulfill orders
- Significantly reduced human error
Business to Consumer
Step 1: Plan
Storyboarding is the blueprint to success.
Planning an online business involves considerably more than the simple decision of how to display products and messages with a price tag.
Proper planning in the early stages of development is crucial to maintaining strict adherence to budgets and timelines.
Together we will develop a storyboard to bring the big picture to all levels of the development team.
You will be assigned a graphic artist and a programmer who will work with you to carefully plan your client's path through your site in advance. Working with us you will create an enjoyable and comprehensive buying experience detailing all of your products and services.
Your graphic artist will strive to comprehend your ideas and deliver your concepts.
Your programmer will recognize any potential problems early and find appropriate solutions.
Upon implementation of your storyboard we will work together and begin to create a sales and marketing plan to ensure the success of your online business.
We will make your online business successful.
Step 2: Design
Functional, Artistic, or perhaps a sound combination of both.
The feel of an e-commerce site can make or break sales just as easily as bad text or inflated prices.
Working with your existing business colour and layout concepts is usually a safe bet when developing an Internet presence although it never hurts to incorporate your dreams.
Your graphic designer will work directly with you in order to establish a solid understanding of your needs.
We understand that you have spent years developing your business image and we will strive to meet your exact desires.
Your graphic designer will be experienced in a wide variety of multimedia and graphic skills enabling you to utilize all of the latest in Internet technology for the development of your online business.
Step 3: Program
When you are ready to begin developing your online business, we guarantee that you will have, without a doubt, the most capable team available today.
We can customize an attractive, dynamic, database driven, easy to navigate website, which can be updated via an administrative back-end that is cost effective with open flexibility.
No solution is out of reach. No plan is too big.
Step 4: Research
How can you compete when you don't know the competition?
Research is imperative to the success of your online business.
You must know:
- Who is out there
- How they are selling
- What they are selling
- How much they are selling it for
- How they deliver
- How to beat them
You will have trained professionals who will regularly investigate the marketplace for potential competitors and threats to your business. They will document all of this information and deliver it to you in an easy to understand, comprehensive report as often as you require.
You will have our expertise in Internet business development working for you to find effective solutions.
Together we will ensure the success of your online business.
Step 5: Market
Locate your targets
E-commerce marketing too often takes a shotgun approach. Broad coverage is appealing, but there is no substitute for a targeted marketing campaign in drawing consumers to your online business.
Working together, we will help you to find your clients by:
- Identifying their profiles
- Recognizing their habits
- Locating their habitats
and bring them to you by:
- Unobtrusively informing them of your existence
- Developing online relationships
- Updating them regularly
You can have a detailed summary of your online businesses' internet activity as often as you wish.
We have been tremendously successful in our marketing efforts. We are always developing new and more inventive ways of reaching your market.
